Digital Marketing basically is the use of digital sources and technologies to get connected and influence the efficient customers at their comfortable zone and at the place where they spend most of their time i.e. the internet. Digital marketing encompasses roles and skills than marketing pattern of earlier times, as it is flexible, versatile nature of the business that makes it so fascinating.
Digital marketing is using digital channels to build a customer base wider than before. Due to the easy availability of a huge customer base, internet marketing helps the business gain more customers than traditional medium.
Some of the techniques of digital marketing are Search Engine Optimization, Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Native Advertising, E-mail Marketing etc.
Career in Digital Marketing
Several roles are expected from a digital marketer. They have to handle social media marketing and content marketing as well.
- Web Developer – Web developer is responsible for the development of website through coding for digital marketing. They design, write codes, test and redesign the website.
- Content Marketer – Creating and writing appealing content for social media to attract customers is important for Digital marketing. One must be capable of delivering strong about the product using few words.
- Search Engine Optimization personnel – Search engine optimization helps in improving the search engine ranking of the web page i.e. an SEO personnel is expected to optimize the website, keywords, and content to increase the ranking of the relevant page.
- Pay-per-click expert – Pay per click experts uses several digital marketing sites to search the appropriate keywords, budget accordingly and monitor every bids. They are required to connect between ads, landing pages and keywords.
- Social Media Manager – Social Media Manager is expected to manage every nook and corner of social media marketing. Yes, indeed a social media these days is appealing a major section of digital marketing. Here, one has to Tweet, update Facebook posts, observe latest trends, and answer queries and several more tasks.
How to begin Digital Marketing Career?
Digital Marketing is not that easy to learn. There is no official degree or course available in education field. Though few colleges are offering some knowledge of digital marketing but just an overview. Gaining shallow academic knowledge won’t help achieve anything. The absence of practical knowledge in such courses creates an emptiness which can keep you from achieving desired success.
One has to dedicate himself to understand the concepts to gain in-depth knowledge of its aspects. The fast changing industry patterns and increasing domains in the field make this task even more complicated.
Well, nothing to lose confidence. One can get required help from several mediums like online tutorials, blogs, online experts and few third party courses. Explore the best suited mediums and check the domain you desire to expertise. Not to forget, in lot of ways every aspect of digital marketing is interconnected. So, get aware of every aspects.
A digital marketing professional uses the knowledge and skills to exploit the power of Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc. Digital Marketing includes the positions like Brand Manager, Social Media Marketer, Professional Blogger, Mobile Marketing Specialist, Email Marketer, Search Expert etc.
To get desired knowledge, one can attend educational meet-ups, seminars, and watch online events to assist your digital marketing course. The combined knowledge will allow to build a career as a digital marketer and help to know how to do Digital Marketing. This task won’t be easy because it is a consistent learning process.
